The holiday season is upon us!
It’s a time for celebration, indulgence and, let’s be real, the occasional whirlwind of chaos.
For beauty professionals, it’s also the busiest and most profitable time of the year - but it comes with its own set of choices.
That’s why today, I want to share a concept I call The Short-Term Sacrifice Principle.
At its heart, this principle is simple: Enduring temporary effort, challenges, or discomfort can lead to long-term benefits that transform your business, reputation, and mindset.
But how does this principle apply when your diary is overbooked, clients are requesting last-minute appointments, and you’re working longer hours than ever? Let’s dive in.
